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{{As of|2018|09}} the position is vacant.<ref>SVR News 203</ref>
Typo
The original Severn Valley Railway Society included the roles of Publicity Officer and Sales Officer.<ref>SVR News 11</ref> Over the following years these roles developed into Departmental Managers for Sales and Publicity, with “Sales Department” reports regularly featuring in SVR News during the 1980s and early 1990s.
In 1994 the SVR created a new position of Marketing Manager to “improve “'''improve the public face of the Railway, to assist our Commercial Departments to become more attractive to their customers, to improve the public's awareness of the SVR and in so doing to bring in more visitors”visitors''”. John Leach had previously been employed in a similar role by Flying Scotsman Services.<ref name=SVR113>SVR News 113</ref>
==Marketing Managers==
|-
| Victoria Carman || May to September 2018 || Interim Marketing Manager
|-
| Nicola Davies || November 2018 to 2019 || Marketing and Sales Manager
|-
| Lisa Palmer || October 2019 - || Head of Sales & Marketing
|-
|}
Between around 2008 and 2011 David Wilcock undertook a role of 'Severn Valley Railway press officer' and 'SVR Press & Media Affairs'.<ref>[https://www.shropshirestar.com/pictures/2008/03/21/perfect-day-for-railway-line/ Perfect day for railway line, Shropshire Star 21 March 2008]</ref><ref>[https://www.svr.co.uk/images/pr/Industry%20mogul%20is%20new%20SVR%20Chairman%20(2).pdf Example of a 2011 SVR Press Release]</ref> Wilcock founded Steam Railway magazine and was its news editor, though also contributed as a freelance journalist to other outlets such as The Railway Magazine.
===SVR Charitable Trust===
The [[Severn Valley Railway Charitable Trust Ltd]] employs its own Communications and PR manager who is separate from, but work closely with, the SVR's marketing and communications department.
==Organisation==
*'''Every journey ends with a memory''' - current
*SVR TV advert on [https://www.youtube.com/watch?v=6F4g-CEusuM YouTube]
*2011: '''Many Happy Returns''' - when visitors made their first visit to the SVR in 2011 they received a voucher valid for a return visit in 2011 with one free ticket for each equivalent ticket purchased<ref>Express Points Web Round-Up, May 2011</ref>.
==Other marketing actvities==
===On train surveys===
Volunteers hand out questionnaires to passengers, the responses to which are collated by the railway. The anonymous information helps determine where visitors come from how they heard about the railway, how they judge the facilities, where the railway perforned well and areas in which it can improve.
===Online survey responses===
From [[Christmas services|Christmas 2019]] an online tool, Survey Monkey, was used<ref>[[Helen Smith]], NBI</ref>.
===Leaflet distribution===
==Internal communication==
===Communications Officer===
A voluntary Communications Officer was appointed by [[Severn Valley Railway (Holdings) PLC|SVR(H)]] in August 2015, reporting to the Marketing Manager, "''to improve the communications flow between different departments, looking at the quality of material and it distribution using appropriate media; for example an internet site or social media.''"<ref>SVR NBI</ref> The role predominently predominantly involved updating [http://www.svrlive.com SVR Live], an official SVR web site for members, shareholders and enthusiasts. This involved announcements and news items concerning matters like locomotive overhauls and infrastructure upgrades and news from various sources, including social media and SVR-related websites. The position became vacant in October 2017, and was not advertised for replacement.
===Communications Committee===
