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Marketing Department

9 bytes added, 16:33, 16 September 2018
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formatting, direct quotes in italics
The original Severn Valley Railway Society included the roles of Publicity Officer and Sales Officer.<ref>SVR News 11</ref> Over the following years these roles developed into Departmental Managers for Sales and Publicity, with “Sales Department” reports regularly featuring in SVR News during the 1980s and early 1990s.
In 1994 the SVR created a new position of Marketing Manager to “improve “'''improve the public face of the Railway, to assist our Commercial Departments to become more attractive to their customers, to improve the public's awareness of the SVR and in so doing to bring in more visitors”visitors''”. John Leach had previously been employed in a similar role by Flying Scotsman Services.<ref name=SVR113>SVR News 113</ref>
==Marketing Managers==
==Internal communication==
===Communications Officer===
A voluntary Communications Officer was appointed by [[Severn Valley Railway (Holdings) PLC|SVR(H)]] in August 2015, reporting to the Marketing Manager, "''to improve the communications flow between different departments, looking at the quality of material and it distribution using appropriate media; for example an internet site or social media.''"<ref>SVR NBI</ref> The role predominently involved updating [http://www.svrlive.com SVR Live], an official SVR web site for members, shareholders and enthusiasts. This involved announcements and news items concerning matters like locomotive overhauls and infrastructure upgrades and news from various sources, including social media and SVR-related websites. The position became vacant in October 2017, and was not advertised for replacement.
===Communications Committee===
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