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The SVR's marketing function initiates and develops marketing and related PR activities to ensure the Severn Valley Railway remains the best visitor attraction in Worcestershire and Shropshire, maximising awareness and visitor numbers to deliver revenue that will be reinvested in the railway’s locomotives, carriages and infrastructure.
==Marketing Department Origins==
The original Severn Valley Railway Society included the roles of Publicity Officer and Sales Officer.<ref>SVR News 11</ref> Over the following years these roles developed into Departmental Managers for Sales and Publicity, with “Sales Department” reports regularly featuring in SVR News during the 1980s and early 1990s.
In 1994 the SVR created a new position of Marketing Manager to “improve the public face of the Railway, to assist our Commercial Departments to become more attractive to their customers, to improve the public's awareness of the SVR and in so doing to bring in more visitors”. John Leach had previously been employed in a similar role by Flying Scotsman Services.<ref>SVR News 113</ref>
==Marketing Managers==
