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Marketing Department

274 bytes added, 23:34, 29 December 2021
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| Lisa Palmer || October 2019 - December 2020 || Head of Sales & Marketing
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| Lesley Carr || December 2020 - || Head of Marketing and Communications,<ref group=note>In July 2020 Lesley Carr moved from the [[Severn Valley Railway Charitable Trust Ltd|Charitable Trust ]] to [[Severn Valley Railway (Holdings) PLC|SVR(H)]] as Head of Communications, a new role which was previously covered by an external PR agency, Severn Communication (see belowabove). From December 2020 the role included marketing.</ref> From November 2021 the Charitable Trust appointed their own Communications Manager, Loretta Milan (see below).
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Between around 2008 and 2011 David Wilcock undertook a role of 'Severn Valley Railway press officer' and 'SVR Press & Media Affairs'.<ref>[https://www.shropshirestar.com/pictures/2008/03/21/perfect-day-for-railway-line/ Perfect day for railway line, Shropshire Star 21 March 2008]</ref><ref>[https://www.svr.co.uk/images/pr/Industry%20mogul%20is%20new%20SVR%20Chairman%20(2).pdf Example of a 2011 SVR Press Release]</ref> Wilcock founded Steam Railway magazine and was its news editor, though also contributed as a freelance journalist to other outlets such as ''The Railway Magazine''.
==Organisation==
==Other marketing activities==
===On train surveys===
Volunteers hand out questionnaires to passengers, the responses to which are collated by the railway. The anonymous information helps determine where visitors come from how they heard about the railway, how they judge the facilities, where the railway perforned performed well and areas in which it can improve.
===Online survey responses===
===SVR Charitable Trust===
The [[Severn Valley Railway Charitable Trust Ltd]] employed its own Communications and PR manager who was separate from, but worked closely with, the SVR's marketing and communications department. Lesley Carr moved to SVR(H) in July 2020 (see above), when the role was advertised for replacement as a Fundraising Manager – Individual Giving. From November 2021 the Trust appointed their own Communications Manager, Loretta Milan.
==External contractors and consultants==
===Nexus Creative===
Website design, website development and search engine optimisation are were undertaken by Nexus Creativeuntil the official website relaunch in November 2021.
==Notes==
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