Changes

Jump to: navigation, search

Marketing Department

2,051 bytes added, 09:34, 16 September 2018
Stub article, please add more and link to it
[The following is an incomplete article]SVR's marketing function initiates and develops marketing and related PR activities to ensure the Severn Valley Railway remains the best visitor attraction in Worcestershire and Shropshire, maximising awareness and visitor numbers to deliver revenue that will be reinvested in the railway’s locomotives, carriages and infrastructure.
==Marketing Managers==
An incomplete A list of current and former managers is below.
{| class="wikitable"
! Manager !! Dates !! Notes
|-
| John Leach || 1995 to July 2010 || The SVR's Sales and Marketing Manager and first Marketing Manager, John Leach died 29 July 2010.<ref>[http://www.kidderminstershuttle.co.uk/news/8307620._Public_face__of_Severn_Valley_Railway_dies/ 'Public face' of Severn Valley Railway dies, Kidderminster Shuttle, 2 August 2010] (Retrieved 16 September 2018)</ref>
|-
| David Mee || July 2010 to November 2012 || David assumed responsibility for marketing matters in addition to his role as Visitor Services Manager.<ref>[http://www.stmem.com/news/newarticle.php?id=1976 'New faces in Severn Valley Railway’s management team', Shropshire Tourism website, 7 November 2012] (Retrieved 16 September 2018)</ref>|- | Clare Gibbard || November 2012 to May 2018 || Marketing & Communications Manager. Clare joined the SVR in a part-time role after five years as UK Marketing Manager for the Japanese Mitsubishi Pencil Co. |- | Victoria Carman || May to September 2018 || Interim Marketing Manager
|-
|}
{{As of|2018|09}} the position is vacant.<ref>SVR News 203</ref>
 
===SVR Charitable Trust===
The [[Severn Valley Railway Charitable Trust Ltd]] employs its own Communications and PR manager who is separate from, but work closely with, the SVR's marketing and communications department.
==Organisation==
A Marketing Committee of the Marketing Manager, staff and volunteers was in existence until February 2018 when the marketing function was reorganised as part of a Management Advisory Group structure, with a Marketing sub-group chaired by the Marketing Manager reporting to the Heritage Support Manager.<ref>[https://www.svrlive.com/copy-of-svr-holdings-board SVRLive]</ref>
 
==Marketing messages and campaigns==
An incomplete list follows.
 
*'''Every journey ends with a memory''' - current
==Other marketing actvities==
Volunteers distribute promotional leaflets to various locations around the area, including hotels, campsites, pubs and cafes, to raise the Railway’s profile and attract more visitors.
===Internal communication=====Communications Officer===A voluntary Communications Officer was appointed by [[Severn Valley Railway (Holdings) PLC|SVR(H)]] in 2015, reporting to the Marketing Manager. The role predominently advised involved updating [http://www.svrlive.com '''SVR Live'''], an official SVR web site for members, shareholders and enthusiasts. This involved announcements and news items concerning matters like locomotive overhauls and infrastructure upgrades and news from various sources, including social media and SVR-related websites. The position became vacant in October 2017, and was not advertised for replacement. ===Communications Committee===A voluntary Communications Committee was appointed by [[Severn Valley Railway Company Limited|the Guarantee Company]] in 2015, which does not report to the Marketing Manager. The key aims and objectives include "to develop communications to existing and prospective members through all media".
==External contractors and consultants==
===Severn Communications===
Public Relations is undertaken by an agency, [http://www.severncom.com/ Severn Communications Limited].
===Nexus Creative===
Website design, website development and search engine optimisation are undertaken by [http://www.nexuscl.com/ Nexus Creative].
==See also==
[[Main PageThe Severn Valley Railway in preservation#Current_Organisation|The Severn Valley Railway current organisation]]
==References==
Patrick Hearn
Trustworthy, administrator
6,761
edits
Retrieved from ‘https://www.svrwiki.com/Special:MobileDiff/17144’

Navigation menu