Marketing Department
[The following is an incomplete article].
Marketing Managers
An incomplete list of current and former managers is below.
| Manager | Dates | Notes |
|---|---|---|
| John Leach | ||
| Clare Gibbard | to May 2018 |
As of September 2018[update] the position is vacant.[1]
Organisation
A Marketing Committee of the Marketing Manager, staff and volunteers was in existence until February 2018 when the marketing function was reorganised as part of a Management Advisory Group structure, with a Marketing sub-group chaired by the Marketing Manager reporting to the Heritage Support Manager.[2]
Other marketing actvities
On train surveys
Volunteers hand out questionnaires to passengers, the responses to which are collated by the railway. The anonymous information helps determine where visitors come from how they heard about the railway, how they judge the facilities, where the railway perforned well and areas in which it can improve.
Leaflet distribution
Volunteers distribute promotional leaflets to various locations around the area, including hotels, campsites, pubs and cafes, to raise the Railway’s profile and attract more visitors.
Internal communication
A voluntary Communications Officer was appointed in 2015. The role predominently advised updating SVR Live, an official SVRSevern Valley Railway web site for members, shareholders and enthusiasts. This involved announcements and news items concerning matters like locomotive overhauls and infrastructure upgrades and news from various sources, including social media and SVRSevern Valley Railway-related websites. The position became vacant in October 2017, and was not advertised for replacement.
External consultants
Severn Communications
Public Relations is undertaken by an agency, Severn Communications Limited.
Nexus Creative
Website design, website development and search engine optimisation are undertaken by Nexus Creative.
