Difference between revisions of "Marketing Department"
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| Nicola Davies || November 2018 to 2019 || Marketing and Sales Manager | | Nicola Davies || November 2018 to 2019 || Marketing and Sales Manager | ||
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− | |} | + | | Lisa Palmer || October 2019 - || Head of Sales & Marketing |
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Between around 2008 and 2011 David Wilcock undertook a role of 'Severn Valley Railway press officer' and 'SVR Press & Media Affairs'.<ref>[https://www.shropshirestar.com/pictures/2008/03/21/perfect-day-for-railway-line/ Perfect day for railway line, Shropshire Star 21 March 2008]</ref><ref>[https://www.svr.co.uk/images/pr/Industry%20mogul%20is%20new%20SVR%20Chairman%20(2).pdf Example of a 2011 SVR Press Release</ref> Wilcock founded Steam Railway magazine and was its news editor, though also contributed as a freelance journalist to other outlets such as The Railway Magazine. | Between around 2008 and 2011 David Wilcock undertook a role of 'Severn Valley Railway press officer' and 'SVR Press & Media Affairs'.<ref>[https://www.shropshirestar.com/pictures/2008/03/21/perfect-day-for-railway-line/ Perfect day for railway line, Shropshire Star 21 March 2008]</ref><ref>[https://www.svr.co.uk/images/pr/Industry%20mogul%20is%20new%20SVR%20Chairman%20(2).pdf Example of a 2011 SVR Press Release</ref> Wilcock founded Steam Railway magazine and was its news editor, though also contributed as a freelance journalist to other outlets such as The Railway Magazine. | ||
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===SVR Charitable Trust=== | ===SVR Charitable Trust=== | ||
− | The [[Severn Valley Railway Charitable Trust Ltd]] employs its own Communications and PR manager who is separate from, but work closely with, the SVR's marketing and communications department. | + | The [[Severn Valley Railway Charitable Trust Ltd]] employs its own Communications and PR manager who is separate from, but work closely with, the SVR's marketing and communications department. |
==Organisation== | ==Organisation== |
Revision as of 16:32, 29 January 2020
The SVRSevern Valley Railway's marketing function initiates and develops marketing and related PR activities to ensure the Severn Valley Railway remains the best visitor attraction in Worcestershire and Shropshire, maximising awareness and visitor numbers to deliver revenue that will be reinvested in the railway’s locomotives, carriages and infrastructure.
Marketing Department origins
The original Severn Valley Railway Society included the roles of Publicity Officer and Sales Officer.[1] Over the following years these roles developed into DepartmentalRolling stock used for the railway’s own functions (engineering etc.) rather than for general passenger or goods traffic. Managers for Sales and Publicity, with “Sales Department” reports regularly featuring in SVRSevern Valley Railway News during the 1980s and early 1990s.
In 1994 the SVRSevern Valley Railway created a new position of Marketing Manager to “'improve the public face of the Railway, to assist our Commercial Departments to become more attractive to their customers, to improve the public's awareness of the SVRSevern Valley Railway and in so doing to bring in more visitors”. John Leach had previously been employed in a similar role by Flying Scotsman Services.[2]
Marketing Managers
A list of current and former managers is below.
Manager | Dates | Notes |
---|---|---|
John Leach | Summer 1994[2] to July 2010 | The SVRSevern Valley Railway's Sales and Marketing Manager and first Marketing Manager, John Leach died 29 July 2010.[3] |
David Mee | July 2010 to July 2012 | David assumed responsibility for marketing matters in addition to his role as Visitor Services Manager.[4] |
Clare Gibbard | July 2012[5] to May 2018 | Marketing & Communications Manager. Clare joined the SVRSevern Valley Railway in a part-time role after five years as UK Marketing Manager for the Japanese Mitsubishi Pencil Co. |
Victoria Carman | May to September 2018 | Interim Marketing Manager |
Nicola Davies | November 2018 to 2019 | Marketing and Sales Manager |
Lisa Palmer | October 2019 - | Head of Sales & Marketing |